Monthly Archives: December 2017

Seven Top Tips for Your Next Trade Show or Exhibition

Seven top tips for your next trade shows or exhibitions

We know that many of the products we sell will be used as promotional giveaways at trade shows, conferences and exhibitions. Through this we have learnt a few things that will help you market your brand at these events.

We’ve got a mixture of advice and potential promotional products.

Here are seven top tips:

1. If the customer is going to say no to you, make sure “no” the answer you want to hear. Instead of asking if they would like some free promotional products, ask them “have you seen our free merchandise”. It’s far more difficult to say no to somebody when a simple “no thanks” will get the job done.

2. Make one of your handouts pre-charged power banks. These make a fantastic promotional product in their own right, but the added practicality of being pre-charged, your printed product has gone from being a useful item to have in the future to being a lifesaver there and then.

It may take a bit of time charging the power banks before the event but it will be worth it. Your company’s message and logo will be on the product which saved the day.

3. On the topic of taking time before the event, social media is a great tool to use to promote your brand. Making sure your customers and clients know you’re at an event is important, but equally important is the need to use social media during the event.

It’s often said that content is king and this is the case here. Use Twitter, Instagram, Snapchat and Facebook during the event. Take pictures, engage with other companies who are at the event too. Create content will you are promoting your brand. At these events your digital communications can be as important as chatting face to face.

4. Pre-loaded USB sticks, memory sticks or flash drives can be a great way to promote your brand at trade shows. Memory sticks are practical products which are used frequently in all areas of industry. Such as the pre-loaded power banks, the USB flash drives make an excellent promotional product in their own right, however, why not load your companies contact details on or host a PDF version of your catalogue on there?

Your customers and clients can then browse a digital version of your catalogue at their own pace. They are also free to delete it and use the memory stick for its intended purpose. Your printed branding will still be loud and clear to see.

5. Get something in return for your promotional merchandise. Whether you’re giving away mugs, pens or pre-loaded flash drives and pre-charged power banks, try and make sure you get something in return for your products.

It doesn’t have to be a like for like swap. Ask for an email address, a follow or a like on social media or even a business card. These events are just as much about branching out and creating small leads for the future than selling your product on the spot.

6. Promotional bags can be a memorable product at any trade show. Branded bags, whether drawstring, jute or backpacks can be a great way to market your brand. However, these products do come with a slight issue. Promotional bags are consistently a top selling promotional merchandise item in the UK so it’s likely other stalls and tables are going to be giving bags away.

The plus side is that these products are practical, long lasting and have an excellent print area for your brand to take advantage of.

7. The final point echoes a comment from legendary American football coach Vince Lombardi. “When you get in the endzone, act like you’ve been there before.” Lombardi may have been talking about not over celebrating after scoring a touchdown but at trade shows the sentiment is the same.

If a potential customer seems interested in your product and what you have to say, whether or not you have, act like you’ve been there before. Sell your product in a friendly and confident way.

Commercial Financing – The Benefits of Off-Balance-Sheet Financing

There are two different categories of commercial financing from an accounting perspective: on-balance-sheet financing and off-balance-sheet financing. Understanding the difference can be critical to obtaining the right type of commercial financing for your company.

Put simply, on-balance-sheet financing is commercial financing in which capital expenditures appear as a liability on a company’s balance sheet. Commercial loans are the most common example: Typically, a company will leverage an asset (such as accounts receivable) in order to borrow money from a bank, thus creating a liability (i.e., the outstanding loan) that must be reported as such on the balance sheet.

With off-balance-sheet financing, however, liabilities do not have to be reported because no debt or equity is created. The most common form of off-balance-sheet financing is an operating lease, in which the company makes a small down payment upfront and then monthly lease payments. When the lease term is up, the company can usually buy the asset for a minimal amount (often just one dollar).

The key difference is that with an operating lease, the asset stays on the lessor’s balance sheet. The lessee only reports the expense associated with the use of the asset (i.e., the rental payments), not the cost of the asset itself.

Why Does It Matter?

This might sound like technical accounting-speak that only a CPA could appreciate. In the continuing tight credit environment, however, off-balance-sheet financing can offer significant benefits to any size company, from large multi-nationals to mom-and-pops.

These benefits arise from the fact that off-balance-sheet financing creates liquidity for a business while avoiding leverage, thus improving the overall financial picture of the company. This can help companies keep their debt-to-equity ratio low: If a company is already leveraged, additional debt might trip a covenant to an existing loan.

The trade-off is that off-balance-sheet financing is usually more expensive than traditional on-balance-sheet loans. Business owners should work closely with their CPAs to determine whether the benefits of off-balance-sheet financing outweigh the costs in their specific situation.

Other Types of Off-Balance-Sheet Financing

An increasingly popular type of off-balance-sheet financing today is what’s known as a sale/leaseback. Here, a business sells property it owns and then immediately leases it back from the new owner. It can be used with virtually any type of fixed asset, including commercial real estate, equipment and commercial vehicles and aircraft, to name a few.

A sale/leaseback can increase a company’s financial flexibility and may provide a large lump sum of cash by freeing up the equity in the asset. This cash can then be poured back into the business to support growth, pay down debt, acquire another business, or meet working capital needs.

Factoring is another type of off-balance-sheet financing. Here, a business sells its outstanding accounts receivable to a commercial finance company, or “factor.” Typically, the factor will advance the business between 70 and 90 percent of the value of the receivable at the time of purchase; the balance, less the factoring fee, is released when the invoice is collected.

Like with an operating lease, no debt is created with factoring, thus enabling companies to create liquidity while avoiding additional leverage. The same kinds of off-balance-sheet benefits occur in both factoring arrangements and operating leases.

Keep in mind that strict accounting rules must be followed when it comes to properly distinguishing between on-balance-sheet and off-balance-sheet financing, so you should work closely with your CPA in this regard. But with the continued uncertainty surrounding the economy and credit markets, it’s worth looking into the potential benefits of off-balance-sheet financing for your company.

How to Get Used Car Finance

Many financial institutions are now offering used car finance. Before anyone can go out looking for a deal, it is important to understand what this type of finance entails. Generally, there are two types of financing offered by financial institutions in this area. First, there is the unsecured finance and the secured finance, which uses the car as collateral. The financing is usually offered with a repayment period of five to seven years. However, the term can be shortened depending on the age of the car you are purchasing. Actually most financial institutions do not offer financing for cars, which are older than seven years.

Why finance the purchase of on old car?
It can be a good option to go for an old car if the new one is out of reach in terms of the price with relation to your income. It might also be a wise decision to buy a used car in order to save your self from the automatic depreciation that occurs once you get the vehicle from the dealership. In all these cases, you will need financing, as the cost of the cars is usually high that most of us have in cash.

When you want to finance the purchase of an old car, you still need to go through the formalities of a normal loan. This means there are certain areas you need to work on. First, you have to check the status of your credit score. Credit scores can be easily obtained online once per year free. This will make it easier for you to know your score before approaching the lender. The next step is to know how much money is required as down payment. The more you can avail, as down payment will result in higher savings on the loan’s interest. Finally, you will need to check the interest rates offered by different financial institutions. Lower interest rates will results in huge savings in the long-term.

Comparing different used car finance option
There are different lenders offering used car financing out there. All these have different policies and finance packages. It is important to compare different financiers in order to get the cheapest option. There are many ways, which you can use to compare used car finance. However, the easiest and most accessible way is through comparison websites such as Get Approved Finance or E-Car Finance.

The comparison websites usually look at different options provided by different institutions taking into consideration the loan repayment time, the duration it will take before approval, interest rate, loan terms and loan company fees. They will also establish if you get fee breaks if you are able to complete payment early. All these factors are very hard to compare on your own. Finally, the comparison websites provide you with information on all the extras offered with the loan such as car insurance, disability, unemployment and death credit protection. This will ensure that you have the best, used car finance option without considering the interest rates only.